Production Bumpers
This has nothing to do with cars, and everything to do with music licensing. Bumper music are those little quirky bits that you hear just about everywhere; radio, advertisements, educational films, YouTube video intros, and much more contain these little musical flourishes. Some of you might have heard my bumper into on Alamo Music Center’s audio channel, which can be heard at 00:16 on the video below.
Using only a Minimoog (more on this synth to come) and a Waldorf Blofeld, this bumper was produced in just a couple of hours. The dialing in of sounds, writing the jingle, recording/producing, and mixing/mastering all took place in one sitting. This bumper was ready to go in a jiffy and has now been featured on over 60 videos*.
So why the post? Well, as a music publisher and writer, I failed to do my due diligence in protecting my copyright, a topic that I frequently bring up with my clients. The videos that have incorporated this bumper have racked up 100,000s of views, with all ad revenue going to AMC and none to me. This of course is totally on me as I should have registered the work with ASCAP as both writer and publisher years ago, but alas, I totally slacked.
Lesson learned, and there are more bumpers to come! This bumper was also published through Distrokid and can be found on most DSPs.
*Bonus beats - Watch the entire video for a rundown of Korg’s Volca Synth, a veritable powerhouse of a synth for the frugal.